Week 1- Friday
Initial Response
For this brief we were asked to make an advertisement for the courses Cinema City has to offer to the general public.
After being briefed we met up for coffee and discussed our first ideas.
We discussed the idea of breaking the script given to us by Cinema City (with details of the courses offered. The Group's initial response to the brief (creating a 30 second animation) was to have multiple characters from different film genres saying the lines of the script given. We discussed how we could make this transition smoothly from genre to genre while also still linking to cinema city
We wanted to make the script as fun and engaging as possible with some potential comedic elements to keep the view interested while putting across all the information.
We thought that this could extend the target audience and inspire the viewer to get involved in some of the courses the Client provide
I chose to look into the idea of Rom-Com's for my section so I wanted to to focus on beautiful and striking women (as you would see in a Rom-Com) to get into the mindset of the character.
For a second approach we thought about linking the idea to a classroom setting but were unsure how we would make this idea work at this point.
Basic Script and breakdown of Brief
We made notes on how we could breakdown the script evenly so we could give each person a genre to work on.
I took the Rom-Com Section and thought it would be fun to play around with the 'norms' of this genre. I wanted my character to be a beautiful woman, like someone you would see on the red carpet. I also thought it would be interesting to have her reject the man (Bond character) to add a factor of comedy.
Looking into Actresses/Red Carpets
Character Design:
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| I am happiest with this portrait. |
Week 1 Overview:
Mood: Going Strong
So far I am very happy with the idea we have come up with and am feeling good about the character analysis and designs I am doing. I am really enjoying looking into portraiture and feel it is making me a stronger artist.
Week 2
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| Character Design for 'Rom-Com' Character. |
I decided to go down a less realistic approach to fit in with the groups aesthetic for this piece and focused on making my character fulfilling unrealistic goals of beauty.
Idea one:
Basic Story Board
More Detailed Storyboard
In this storyboard, you see my character strut into Peter's last frame (James Bond. He goes in for a cheeky kiss and she pushed his face away (breaking the stereotypical James Bond suave persona. This is when Eli's Character (the monster - Horror themed) and the Bond character runs away. Mine looks embarrassed by him and leaves.
Idea 2
For this basic storyboard shows my character in a classroom setting. She's chewing glue, blows a bubble and looks to the side and see the monster character. she looks shocked and then scoots her seat to the side.
Client Feedback:
'Thanks for sending the treatments through, really good ideas. My preferred one is Treatment 1, as I think this will work better visually with marketing. Take a look at the genres and see if there's a way of making them more relevant to our courses or to Cinema City's film programme (although Bond is a good reference!). Examples of popular courses are:
- Our Cinema Cities strand (exploring a city through film): New York, Tokyo, Paris etc
- Beginner's Guide to Film Studies evening courses
- Directors; Woody Allen, David Lynch, the Coen Brothers', Martin Scorsese etc
- Genres: Film Noir, French New Wave, German Expressionism etc'
To get an idea of the colour scheme we could use for our work, we had a look at how Cinema City advertise themselves.
They use a lot of greys, white, black and teal, this could be something we incorporate into our aesthetic.
Week 2 Overview:
Mood: Feeling Ok
I think I have made a good amount of progress this week
Week 3:
We decided this week that it would be much effective to work in cut outs than in 2D animation.
Voice Over Tests:
Voice Over Tests:
Client Feedback:
Hi Group F,
Looking good! I really like the animation style and I'm glad you're using it all the way through so it's nice and consistent. Will the green background also be continuous? It's a nice colour but I'd go for something a bit lighter if possible.
Two things- I'm not sure how necessary the punch in the face is, you could just cut away at going in for a kiss. I'm also wondering whether you could also do something with the logo at the end, maybe even a similar cut out version that moves in some way- it only has to retain the look of the original so you can have fun with it?
Looking good! I really like the animation style and I'm glad you're using it all the way through so it's nice and consistent. Will the green background also be continuous? It's a nice colour but I'd go for something a bit lighter if possible.
Two things- I'm not sure how necessary the punch in the face is, you could just cut away at going in for a kiss. I'm also wondering whether you could also do something with the logo at the end, maybe even a similar cut out version that moves in some way- it only has to retain the look of the original so you can have fun with it?
Week 3-4 Overview:
Mood: Unwell and Unproductive
This week I didn't achieve much for the live brief, I spent most of this week in bed or concentrating on the Sword and the Stone Brief. I wish I had achieved more for this project this week.
However, I feel that the group is pulling together and we have started to create a nice smooth, aesthetically pleasing animation
Final Video with Audio
However, I feel that the group is pulling together and we have started to create a nice smooth, aesthetically pleasing animation
Week 5 Overview:
Mood: Oh Dear
I am not happy with the animation I created for my section with cutouts. I don't think my part worked effectively. However I feel that if I experiment more with paper cutouts I could create some work I like in the future.
FROM THIS POINT ONWARDS!
Week 6- onwards
To help me get into the mindset of working with paper in animation I have looked in to artists who worked with collage.
Henri Matisse
I decided this week that doing my original idea in after effect would be far too challenging for me as I am not particularly good at using that particular software. This lead me to consider a much more simple alternative.
This new idea is much more simple. It shows the end of the 'bond' part on a cinema screen, being watched by a couple who then go in for a kiss and the screen becoming panned in the next part of the sequence.
New Idea
I started making assets for this piece in Adobe Photoshop to export into After Effects.
Honestly, I found this whole process very difficult but found help from my fellow student very useful. I probably wouldn't have been able to achieve the effect I wanted with their help.
With their help I continued to make the assets for the piece.
My final animation in After Effects.
Honestly, I found this whole process very difficult but found help from my fellow student very useful. I probably wouldn't have been able to achieve the effect I wanted with their help.
With their help I continued to make the assets for the piece.
My final animation in After Effects.
I am very happy that I decided to simplify my idea. I think that it was much more effective than what I had previously and ended up transitioning into the others work much better than expected.
Final Video with Audio
The editing for my part in particular was quite difficult but Heather and I cracked on with it for a while on premiere pro until we were happy with what it looked like.
Project Overview
Altogether I am surprised to find that i am actually very happy with my final piece. Considering my lack of ability when it comes to After Effects and how much it worried me when we were asked by the client to do the whole piece using it, I feel that it could have been a lot worse. I definitely struggled with this project more then the Sword and the Stone as I feel much more comfortable working in stop motion. However, doing this project has made me want to work harder to learn to use software that I have found tricky before and has generally made me a better animator.













































































